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XRP's historic day: Ripple unveils new partnership
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XRP's historic day: Ripple unveils new partnership

Ripple announced a partnership with Kansas Athletics, the official sports program of the University of Kansas, on July 8 2026. The agreement places the XRP logo on the Jayhawk uniforms, creating the first cryptocurrency endorsement on a major college‑sports jersey. The move aligns Ripple’s blockchain ambitions with a high‑visibility collegiate athletics brand. Collaboration Details Kansas Athletics confirmed that the XRP emblem will appear on the team’s jerseys for the upcoming season, marking a historic milestone for crypto sponsorships. Ripple CEO Brad Garlinghouse, a University of Kansas alumnus, highlighted the partnership as a bridge between the university community and the broader crypto ecosystem. The agreement expands Ripple’s corporate digital‑asset services and reinforces its presence in the blockchain arena. Market and Investor Impact

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